“The eSV Data Feed has completely altered the way we manage paid search.” Says Chelsea Forkner, Director of Paid Search at evo, “Before implementation we spent all our time making manual product level updates to our campaigns. Now there is no question as to whether or not the feed will work…we spend our time strategizing how to take our account to the next level. Using Data Feed and the bid manage-ment suite has given our account scale and driven efficiency.”
