eSearchVision captures and stores all campaign data from the first impression.  We monitor 15 different data sets against every single click for every single keyword, providing valuable information that we can use in some very innovative ways.

 

Once we have enough data history for a campaign (approximately 4 weeks or more) we can upgrade top performing keywords to one of our sophisticated autobidding strategies.

Our platform applies complex algorithmic models to optimize the following criteria, depending on what our clients wish to achieve:-

• positioning
• traffic
• acquisition costs
• return on investment
• margin
• or any other business parameter defined by the client

 

The automated strategies can also optimize a combination of several parameters by taking into account other factors such as:-

• time of day
• seasonality
• competitive environment

Data obtained from customer behavior models and tracking can then be used to forecast the following elements of a campaign to achieve the best results respecting client objectives and budgets:-

• optimum bid
• best performing ad
• best performing destination URL
• all according to the time of the day, week and season etc.