eSearchVision - Human expertise, advanced Technology

The creative and analytical team is dedicated to analyzing our client’s Quality Score, editorial creative and campaign performance across all search engines through various new scientific techniques. Having developed unique reporting tools on the ESV platform, the creative and analytical team are our in-house experts at turning this valuable data into decision making information. Our latest methodology reduces optimization effort while increasing performance.

“Value concentration analysis” and “Ad/bid focus analysis” are just two of the many ways the new team can help diagnose problems and improve results.

By optimizing your campaigns, you can significantly reduce your costs per click (CPC) and the number of irrelevant clicks. This ensures every penny you spend gets you:

more conversions
new visitors to your site
sign ups to your newsletter
more customers shopping
more applications
…and many other business indicators

Google, Yahoo! and MSN have all introduced a quality indexing (or scoring) to keyword listings which means that your position is no longer determined by the amount you bid. Our creative and analytical team constantly research and test the indexing algorithms of each search engine to make sure all eSearchVision campaigns are managed using the most efficient techniques and best practices.

There are two key elements to managing any PPC campaign; optimizing editorial and optimizing bids.

Editorial Optimization

Your editorial is the ad that people searching will see. So, working with your account manager, we have a talented team of editors that can put together compelling and succinct ad copy to attract your target audience. We can also:-

Select the most relevant and targeted keywords for your business (including negative keywords)
Select the correct match type option for each keyword
Propose an optimum campaign structure according to your business model and website
Suggest deep-links to the most relevant landing pages on your website to improve user experience and conversion rates
Compose alternative ads and test to see which perform best according to your targets and not just your click through rate

Optimizing your bids

The eSearchVision platform can analyze your keyword performance throughout the day using our bidding tool. This functionality is monitored across all search engines and allows different strategies per search engine including:-

CPC
Rank
Reactive Autobidding
And more!

Contact one of the eSearchVision team today to find out more about these unique strategies.


Human expertise Account managers Creative & Analytics team Behind the scenes Advanced technology Partners and accreditations	The creative and analytical team is dedicated to analyzing our client’s Quality Score, editorial creative and campaign performance across all search engines through various new scientific techniques. Having developed unique reporting tools on the ESV platform, the creative and analytical team are our in-house experts at turning this valuable data into decision making information. Our latest methodology reduces optimization effort while increasing performance. “Value concentration analysis” and “Ad/bid focus analysis” are just two of the many ways the new team can help diagnose problems and improve results. By optimizing your campaigns, you can significantly reduce your costs per click (CPC) and the number of irrelevant clicks. This ensures every penny you spend gets you: more conversions new visitors to your site sign ups to your newsletter more customers shopping more applications …and many other business indicators Google, Yahoo! and MSN have all introduced a quality indexing (or scoring) to keyword listings which means that your position is no longer determined by the amount you bid. Our creative and analytical team constantly research and test the indexing algorithms of each search engine to make sure all eSearchVision campaigns are managed using the most efficient techniques and best practices. There are two key elements to managing any PPC campaign; optimizing editorial and optimizing bids. Editorial Optimization Your editorial is the ad that people searching will see. So, working with your account manager, we have a talented team of editors that can put together compelling and succinct ad copy to attract your target audience. We can also:- Select the most relevant and targeted keywords for your business (including negative keywords) Select the correct match type option for each keyword Propose an optimum campaign structure according to your business model and website Suggest deep-links to the most relevant landing pages on your website to improve user experience and conversion rates Compose alternative ads and test to see which perform best according to your targets and not just your click through rate Optimizing your bids The eSearchVision platform can analyze your keyword performance throughout the day using our bidding tool. This functionality is monitored across all search engines and allows different strategies per search engine including:- CPC Rank Reactive Autobidding And more! Contact one of the eSearchVision team today to find out more about these unique strategies.
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