eSearchVision - Human expertise, advanced Technology

Though simple in its component parts (keywords, ads, bids), paid search is the most complex online advertising media there is. You need an expert to shed light on the best techniques and practices that will ensure you get the best return on your investment. Here at eSearchVision, our years of experience and research in managing PPC campaigns means that we can remove some of the mystery. Here are some simple questions you should ask yourself before setting up your campaigns.

Keywords

Your business has a vast array of services and functions with seemingly endless keyword variations and possibilities. Should you keep it simple with a few well chosen keywords or should you expand your list creating a “long tail”? How do you choose the right keywords?

Ads

You want your ads to tell your customers everything that there is to know about your products and services, but you only have 70 characters to do it in. How do you create the most effective ads?

Bid management

Bid too high and you could be throwing money away, bid too low and your ad probably won’t be seen. How do you decide how much to bid in order to get the best return on your investment?

Quality Indexes

The search engines have complex ranking algorithms which mean that a high bid will not necessarily guarantee you a high position. In fact you could be paying far more to appear in the 4^th position than the company ranked in the 1^st position. How can you ensure your campaign has the best possible quality score?

Landing pages / Destination URLs

You have a huge catalog of products/services that all have their own URL on your website. You want your customers to see the relevant product on their first click. Is there an easy way to update your entire campaign so that each keyword links to the correct page on all search engines?

Campaign Structure

You have a huge catalog of products or range of services. What is the most effective way of structuring your campaigns across 6 search engines so that you can update campaigns easily while managing your budget effectively?

Tracking & Reporting

You have a free newsletter sign up, registration page, loyalty card sign up offer and numerous other actions that your customers can perform on top of your revenue generating sales. How can you track which customers have signed up for what and how much they have spent? When you have campaigns across 6 search engines, how can you see which search engine is most effective?

Budget Management

Your top selling lines have a fantastic click through rate, but people are not seeing your other ads. How can you ensure that your budget is being allocated to the right keywords at the right time?

Deadline Management

You have a fantastic promotion that has taken longer than expected to prepare. The search engines have three day approval processes. How can you ensure that your promotion is seen on the search engines on time?


Cherry pick your customers Don't lose your way The search engines	Though simple in its component parts (keywords, ads, bids), paid search is the most complex online advertising media there is. You need an expert to shed light on the best techniques and practices that will ensure you get the best return on your investment. Here at eSearchVision, our years of experience and research in managing PPC campaigns means that we can remove some of the mystery. Here are some simple questions you should ask yourself before setting up your campaigns. Keywords Your business has a vast array of services and functions with seemingly endless keyword variations and possibilities. Should you keep it simple with a few well chosen keywords or should you expand your list creating a “long tail”? How do you choose the right keywords? Ads You want your ads to tell your customers everything that there is to know about your products and services, but you only have 70 characters to do it in. How do you create the most effective ads? Bid management Bid too high and you could be throwing money away, bid too low and your ad probably won’t be seen. How do you decide how much to bid in order to get the best return on your investment? Quality Indexes The search engines have complex ranking algorithms which mean that a high bid will not necessarily guarantee you a high position. In fact you could be paying far more to appear in the 4^th position than the company ranked in the 1^st position. How can you ensure your campaign has the best possible quality score? Landing pages / Destination URLs You have a huge catalog of products/services that all have their own URL on your website. You want your customers to see the relevant product on their first click. Is there an easy way to update your entire campaign so that each keyword links to the correct page on all search engines? Campaign Structure You have a huge catalog of products or range of services. What is the most effective way of structuring your campaigns across 6 search engines so that you can update campaigns easily while managing your budget effectively? Tracking & Reporting You have a free newsletter sign up, registration page, loyalty card sign up offer and numerous other actions that your customers can perform on top of your revenue generating sales. How can you track which customers have signed up for what and how much they have spent? When you have campaigns across 6 search engines, how can you see which search engine is most effective? Budget Management Your top selling lines have a fantastic click through rate, but people are not seeing your other ads. How can you ensure that your budget is being allocated to the right keywords at the right time? Deadline Management You have a fantastic promotion that has taken longer than expected to prepare. The search engines have three day approval processes. How can you ensure that your promotion is seen on the search engines on time?
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